Building an Audience
Music is a medium that is meant to be shared in real time between the player and the audience. There is nothing like the thrill of a successful performance in front of a live audience. It is a chance to show off. Furthermore, it is a test of everything that your students have learned in rehearsals.
The issue with any performance that isn’t by a major group like the Rolling Stones is filling the seats. It is a common problem faced by every performer especially while they are building their career. There are many ways to help build an audience including posters, getting ads on the local radio stations, newspapers for the town and making announcements at school. It can be very helpful to link your performance group to the community and a sense of civic pride. Have your students perform during a 4th of July celebration. If your band travels they may pick up more concert goers who would not otherwise go into a school for a performance. Take your students to a local senior center and have them perform there. I happen to know someone who works as senior center activity coordinator and she is always looking for performers especially free ones. If there is a new library, town office, super market opening or a new movie theater, or mall in your area call and ask to perform. Local sports teams including any Triple A ball clubs will have a built in audience as well. Make sure to draw connections to your band and the community at large. Invite local civic leaders and the mayor. People who may come up for election always need to be seen as part of the community.
Furthermore, if you can get together a booster committee they can be helpful too. Selling raffle tickets in front of a local store doesn’t just raise money but it also raises community awareness of your performance group. Also, these boosters may be willing to provide food for after the concert. Many people will attend an art opening just for the wine and cheese. They will stand around and chat, have some yummy food they may even tell their friends about this wonderful event they attended. You may not be able to provide alcoholic beverages but a slice of homemade blueberry pie and some cookies with punch and coffee may leave your current audience with a stronger desire to come back.
Bottom line is, become a part of your community. The greater the connections and visibility, the more people will want to attend your concerts.